Whether you?re selling a product, a service, or yourself, you can?t afford not to take advantage the best, most direct and cost-effective marketing avenues available. ?When it comes to using the unique opportunities for exposure provided by email, Video Email offers an uattractive innvoation for growing your brand.
Communciation is an essential and vital component of any business, and email is the most familiar, efficient, and dependable communication channel of the Digital Media Age, a tool used by virutally everyone with an Internet connection, regardless of age or background. ?According to a report by the Direct Marketing Assoication, it also one of the most profitable, offering a return on investment of $42.63 ? twice the ROI of the next most profitable channel, search advertising.
While new social-media platforms and other online commication avenues continue to appear, email marketing remains the top area of invest growth among business leaders and marketers, ahead of social media and search.
Consider This:
- 1.4 Billion people use email ? more than the popluation of China, or of America and the European Union combined. (Email Marketing Reports, 2009)
- 58% of consumers check their email immediately after going online. (ExactTarger, ?Email X-Factor Study?, 2010)
- Email is the most popular Internet activity for users over the age of 64 (Pew Internet and American Life Project, 2009)
- US Internet users engage with 11.8 Brands via email, compared to 9.4 via Facebook and 7.9 via Twitter. (ExactTarger, ?Subscribers, Fans and Followers: The Social Profile?, 2010
Email?s penetration and cost effectiveness make it a major part of any marketing strategy, for ANY Business:
- 68% of respondents to a recent survey said they have made purchases online as a result of receiving email (DoubleClick)
- 70% said a discount or coupon received via email was the number one motivating factor in making an immediate purchase. (DoubleClick)
Email is particularly effective in maintaining existing relationship:
- 78% of customers said they would ?look forward? to any email from a frequented business. (AOL Survey)
- 66% said emails generated in an existing business relationship formed the basis for the best customer service (AOL Survey)
- And remember, it?s cheaper and easier to sell to an existing customer than to a new one, and repeat customers consistently spend more money, providing referrals at the same time. (Bain & Co)
And Adding video to the channel only increases email?s power, influence and attraction:
- Video emails inspire a response with 48 hours 80% of the time. (Jupiter Research)
- Video email marketing offers a return 290% higher than traditional direct mail. (Gartner Research)
Combining the appeal of video with email?s simplicity, stability and reach creates a uniquely viable marketing opportunity.
Simply put, you need Talk Fusion?s innovative and easy-to-use Video Email to make the most of that opportunity. ?And Video Email is only one of 8 cutting-edge New Media marketing tools Talk Fusion offers to provide your business with the ability to realize the full potential of Digital Age possiblities. They also offer video conferencing, live broadcasting for events, the ability to share videos on over 300 Social Network sites, opt in forms for video email autoresponders from website visitors, and much more. ?Get started with Talk Fusion today (seriously big DUH!?no joke) or contact me for more informationSource: http://deanethridge.com/uncategorized/does-video-email-work/
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