Josh Tetrick, founder and CEO of Hampton Creek Foods, isn't the first person to try to convince people to eat fewer animal products (after all, someone manufactured the Tofurky that I eat every Thanksgiving), but he's not satisfied with what's already out there. "Let's face it, a lot of vegans have low standards," Tetrick said ? and he's a vegan himself. His point: There are plenty of meat and animal product substitutes available, but people usually eat them because they're vegan/vegetarian, not because the food is particularly good. Tetrick, on the other hand, is hoping to create plant-based foods that are actually better than the animal products they replace. And his company just launched its first product, Beyond Eggs.Source: http://feedproxy.google.com/~r/Techcrunch/~3/KROwK2cfsrg/
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